Parsons

Student Work

  • Graphic Design (AAS)

    Marc Nakamura

    Two Doctor Brewing Co.

    This is a logo and packaging design for a craft brewery called Two Doctor Brewing Co. The goal of the project is to create an appealing visual identity system that draws on the visuals of the field of medicine. I wanted to create a clean and balanced look that would make the beer can stand out among heavily illustrated beer cans on a shelf. Using the Rod of Asclepius symbol as inspiration, I incorporated hops vines into my illustration of a snake. I also used the hops vine motif on the beer cans as a way to create consistency and bring warmth to the design. The type treatment and layout of the labels are inspired by prescription medication labels, and the comedic yet functional copy will give customers another reason to love these designs.
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