Student Work

  • Strategic Design and Management (BBA)

    Fernanda Heber Martins

    Apple Computers Concept Map

    We are a consumer-driven culture, and many of our daily life rituals are fueled by the continuous use of objects that help us navigate our home and work environments. Through a thorough investigation of the Apple laptop computer, I uncovered a history that locates it within the social, political and cultural spheres in which users interface with these computers. As we have witnessed over time, technology often provides us with either newly or better-designed objects that greatly enhance the way we live and work. This concept map takes a look at Mac culture and how laptops revolutionized the way in which we behave in social situations as well as in private.