On its surface, Art Tap is an easy-to-use online platform that allows collectors to buy professional art more affordably. But behind its clean interface is an innovative business model that Art Tap founder and MS Strategic Design and Management graduate Robyn Asquini,designed to help buyers find works they like and buy directly from artists.
Budding collectors answer a few questions on the site, and an algorithm curates a selection of works attuned to their taste. They can search art by medium, color, size, or price and save favorites. Art Tap's resources include artist biographies and tools enabling users to contact artists for purchases and follow their work. The team is developing
a function to help users see how works will look in their spaces. Asquini developed the platform prototype during her final year at Parsons and received a Parsons Entrepreneurial Lab (ELab) Fellowship after graduating to launch her venture.
"My experience at Parsons made me empathize with artists and art buyers. Understanding the challenges they face enabled me to develop a platform that fosters stronger connections between all art enthusiasts," says Asquini. Since then, she has been awarded funding and mentorship by Publicis Groupe, which selected a cohort of entrepreneurs from more than 3,500 applicants worldwide.