Parsons

  • Fashion Marketing and Communication (AAS)

    Gwyneth Ong, Jose Luis Cabrera, Annabella Waszkiewicz

    BOSS ONE: The mono-material suit with a circular design system

    BOSS ONE, a proposal developed for HUGO BOSS, has the goal of eliminating post-consumer waste while increasing sales and gaining brand loyalty. The team developed a marketing strategy whose focus on enhancing financial outcomes was designed to encourage HUGO BOSS leadership to adopt the plan. See more on issuu.
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