Parsons

  • Graphic Design (AAS)

    Dustin Willoughby

    Felix Gray

    Rebranding project for the computer glasses company Felix Gray. Glasses that filter blue light and eliminate glareavailable in both prescription and non-prescription formare such a modern business idea that I decided to take a minimalist, straightforward approach to brand identity. The vertical bars throughout the design and strong eye shape are meant to signify protection. Includes logo design, stationery, packaging, and desktop website.
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