Assistant Professor of Fashion Communication
Prior to teaching at Parsons, Jason Kass was at London College of Fashion (LCF), University of the Arts London, where he directed the undergraduate program in creative/art direction and taught visual communication across the Fashion Communication department. While at LCF he facilitated a number of industry projects including with global retailer H&M and fashion startup Knomi. In 2016, he co-organized the first international conference on Aesthetics, Fashion and Psychology.
Previously, Jason worked as a freelance communication designer and production artist in New York City with clients including MTV, GQ magazine and GB65. He held a staff position at Visionaire/V/Vman where he contributed to editorial and production including collaborations with Mini Cooper, Krug, Lexus and Lacoste. Before moving into higher education, he held a managerial position at a creative post-production studio serving commercial clients like Marc Jacobs, Ralph Lauren and L'Oreal.
Jason's research is interdisciplinary and spans visual art, fashion, design and communication. His doctoral work dealt with issues of pictorial address (how pictures create conditions of viewing) and considered existing visual art theory in light of recent empirical work in cognitive psychology.
He is currently working on a paper that applies his findings in the context of fashion media (print advertisements in particular) as well as working with colleagues exploring the notion of place-based fashion brand experiences. He will be contributing a chapter that focuses on fashion brand collaborations to a forthcoming book on fashion communication as cultural practice.
PhD in Visual Art and Design Practice
MFA in Computer Arts (digital media)
BFA in Studio Art
BA in Art History
Harland, B., Gillett, J.G., Mann, C., Kass, J., Godwin, H.J. Liversedge, S.P. and Donnelly, N. (2014) Modes of Address in Pictorial Art: An Eye Movement Study of Manet's Bar at the Folies-Bergère. Leonardo 47(3), pp. 241-248.
Modes of pictorial address, psychology of fashion, fashion and art collaborations, critical fashion practices
Marketing 2: Branding