“Design is not making beauty, beauty emerges from selection, affinities, integration, love,” Louis Kahn once said. Rational Beauty—a Brooklyn-based design firm, blog floating in the ether, and aesthetic philosophy—embraces this ideology. Founded in 2009 by Jeanette Abbink and Mike Abbink, Rational Beauty works with clients to create editorial and identity projects that are both intelligent and refined.
2016 AIGA 50 Books | 50 Covers for somethingtofoodabout by Questlove
2013 Fast Company Design Innovation By Design Award for the redesign of USA Today while working at Wolff Olins