Parsons

  • Linda Saint Marc

    Director, Media Management Program

    Profile:

    Assistant Professor Linda Saint Marc is a global media and brand business development expert.

    Saint Marc is the founder of Media by Women, a diversified group dedicated to amplifying the accomplishments of women in media worldwide. As a senior executive and consultant, Saint Marc has established and recast businesses for category-leading media makers. As a publisher, she has launched and managed 128 international magazine editions along with corresponding digital media assets on six continents. As a brand strategist, she is recognized for expanding brands with new and innovative extensions by leveraging trademark and content assets with licensing programs for content, products, services, events and e-commerce. Saint Marc’s multi-sector experience enables media companies to optimize their intellectual property for maximum profitability and connectivity with audiences.

    Degrees Held:

    Saint Marc holds a Bachelor of Science degree in International Business and Marketing from New York University, an Executive Management degree from Columbia University Graduate School of Business, a Fine Arts degree from Parsons School of Design, and a Master of Science degree in Media Management from The New School University.

    Professional Affiliations:

    Media by Women
    FIPP - the network for global media
    Alliance for Women in Media
    International Licensing Industry Merchandisers’ Association (LIMA)
    Licensing Executives Society (LES)
     

    Performances And Appearances:

    Academic and industry lecture experiences include Worldwide Media Marketplace (WMM), Harvard Business School, The International Academy of Television Arts & Sciences, FIPP Magazine Brand Management Certificate Programme.

    Saint Marc has been a Part-time Assistant Professor with Parsons since 2004 and the SMS, Media Management Graduate Program since 2013. 

    • Intellectual Property + Licensing – Parsons School of Design, The New School
    • Entrepreneurship – Parsons School of Design, The New School
    • Media Entrepreneurship - Media Management Graduate Program, The New School
    • Management Capstone - Media Management Graduate Program, The New School
    • Media Ethics - Media Management Graduate Program, The New School
    • Media Management + Leadership - Media Management Graduate Program, The New School
     

    Research Interests:

    media industry, intellectual property law and contracts, creative arts, women's issues, international business, brand development

    Awards And Honors:

    Telly Award recipient - TV programs/ segments/ promotional pieces

    Current Courses:

    Entrepreneurship in Media

    Management Capstone

    Business Basics: Property,Lic. (Open Campus)

    Business Basics: Property,Lic. (Open Campus)

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