Parsons

  • Profile:

    Laura has over 15 years of experience in strategy, marketing and communication, having worked for some of the most notable advertising agencies in the world (Havas Worldwide / BETC EURO RSCG, Untitled Worldwide, among others). Through her own agency, Laura conceptualizes and produces high impact digital campaigns for luxury brands, fashion houses as well as lifestyle and tech companies. Prior to founding her agency, she worked as the Head of Strategy and Marketing for Louis Vuitton, Gucci, and Oscar de la Renta. Her clients include: Hermès, Loro Piana, The Gap, Brooks Brothers, Swarovski, Harry Winston, W Magazine, Hearst Publications, among many others. She is a graduate of Harvard University and Bocconi University (Milan, Italy). 

    Laura lives in New York with her husband and children and - when she is not working - she loves exploring and re-discovering the city's art scene. She loves contemporary art but also getting lost in one of the Met's Renaissance rooms. She loves teaching and always hopes to find cool ways to make fashion more relevant, more sustainable and more ethical.

    Degrees Held:

    Masters in Business Administration - BOCCONI UNIVERSITY (MILAN, Italy)

    Masters in Economics - HARVARD UNIVERSITY (CAMBRIDGE, MA)

    Research Interests:

    sustainability, ethical fashion, behavioural economics, contagion theories, triggers and viral marketing

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