Parsons

  • Profile:

    Dirk Kammerzell is one of the leading creative experts in the area of corporate and product brand identity. With dregrees in Visual Communication and Economics in Germany, he began his design career at Pentagram in London. Dirk later joined Interbrand, London, to work on the re-branding for British Airways, spent the next two years running around airport hangars and terminals, and took responsibility to implement the new brand identity across environmental, interior, and signage applications around the globe. Barclays Bank, and IBM were other major branding projects during his London time with Interbrand. After relocating to the Amsterdam office to lead the creative on re-branding German car giant Opel, he headed down under to start and head up Interbrand's Australian creative services in Melbourne, Australia. In 2002 Dirk moved to New York, initially working with the Arnell Group on major branding initiatives for Masterfoods, Reebok, Sun Microsystems, Pfizer, and J&J. His work has been featured in many publications and the re-branding campaign for M&M's was voted into the "10 Big Ideas in Marketing" by Adweek magazine. Besides running his own branding and design business, Dirk also acts as Creative Director for Viavldi Partners Fifth Season (New York). In 2015 he received The New School's 'Distinguished Teaching Award'. Dirk Kammerzell continuously pushes the boundaries for innovative and disruptive brand experiences around the globe. 

    Research Interests:

    brand innovation, brandin design, design management, brand experience

    Awards And Honors:

    The New School 2015 Distinguished Teaching Award

    Current Courses:

    Brand Strategy

    Brand Strategy (Spring 2019)

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