Parsons

  • Profile:

    Laura has over 15 years of experience in strategy, marketing and fashion, and always strives to be at the forefront of the industry, constantly on the lookout for the next big thing in fashion. She owns a marketing agency in New York, and works also as a freelance consultant and as an academic. Her passion for marketing and fashion are closely linked with Italy, where she was born and raised. Laura went to college in Milan, one of the world's fashion capitals, before moving to the US for her graduate studies. She graduated with a Masters from Bocconi University, and then completed a Masters at Harvard University. Prior to founding her own agency, she worked in strategy and marketing for Louis Vuitton, Gucci and Oscar de la Renta.

    She is incredibly passionate about her field and she loves hearing from new voices and emerging talents.

    Laura lives in New York with her husband and daughter and - when she is not working - she loves exploring and re-discovering the city's art scene. She loves contemporary art but also getting lost in one of the Met's Renaissance rooms. She loves teaching and always hopes to find cool ways to make fashion more relevant, more sustainable and more ethical.

    Degrees Held:

    Masters in Business Administration - BOCCONI UNIVERSITY (MILAN, Italy)

    Masters in Economics - HARVARD UNIVERSITY (CAMBRIDGE, MA)

    Research Interests:

    sustainability, ethical fashion, behavioural economics, contagion theories, triggers and viral marketing

    Current Courses:

    Marketing 3: Marketing Mgmt (Open Campus)

    Fashion Industry Profile

    Fashion Marketing Global Env. (Open Campus)

    Marketing in a Global Environ (Open Campus)

    Creative Careers: Recitation

    Integrative Seminar 1

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