Parsons

  • Profile:

    For almost two decades, Jasmine Takanikos has worked with both established brands and small businesses to develop brand strategy, integrated marketing, strategic planning, business development, creative direction, and digital strategy projects.

    She is the creator of the global workshop and lecture series, BrandHuman centering around the importance of building lasting relationships with one’s core constituencies through the exploration of the self. Through interactive analysis of self positioning Takanikos aids in creating and cultivating online brand identities that synergistically align with the clients’ offline objectives. This approach, which is integrated into many of her strategic campaigns, has become a sought-after tool and as a result, a global BrandHuman series has been created in partnership with Soho House. Takanikos presents monthly talks at the Los Angeles, Malibu and New York houses. 

    Takanikos is also Principal, Creative Strategist for Candor Branding, a branding and strategy firm, along side Bliss Lau she created and teaches the course "Centering Your Brand" at PARSONS The New School of Design.

    Current Courses:

    Centering Your Brand (Open Campus)

    Personal Brand Positioning (Open Campus)

    Centering Your Brand (Open Campus)

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