Fashion is a global, cultural, and economic force. Guiding it are creative and business professionals who share a passion for beautiful, sustainable, and relevant design. They work in areas such as merchandising, product development, production, trend forecasting, and public relations and in marketing-related positions. AAS Fashion Marketing at Parsons offers both on-site and online study options, allowing for an intensive, flexible program in which you can explore fashion careers and focus on your interests. Taught by working professionals, the curriculum reflects the industry’s evolving trends and demands. Summer study abroad courses provide direct exposure to international fashion, even if you work while studying.
This program is part of Parsons' School of Fashion. Learn about the Fashion community and explore our blog to see what students, faculty, and alumni are doing in NYC and around the world.
Intensive summer study abroad electives available to students in the School of Fashion at Parsons let you explore European fashion through a combination of study and on-site research. In Paris, you learn about European fashion and cultural innovation during two weeks of visits to prominent fashion firms, exhibitions, and cultural establishments. In the Fashion Merchandising: Italy course, you visit fashion companies, artisans, and textile mills and attend an industry trade show. You apply skills learned in the AAS program in a real-world context, navigating the market for raw materials, apparel suppliers, and trends. These study abroad courses are specially designed to let working students explore international fashion.
As a Fashion Marketing student, you acquire a foundation in textiles, color theory, and fashion history. You also master business skills related to consumer analysis, manufacturing, and price structuring. You collaborate with fashion design students on competitions and on projects with external partners like Louis Vuitton, Under Armour, Braccialini, and CARE, researching concepts and strategies involved in bringing designs to the global stage. Electives on socially and environmentally responsible manufacturing and global practice and courses shared with the AAS Fashion Design program prepare you to think creatively and conscientiously about present-day concerns of the fashion world. Internships develop your skills and network, making you a competitive member of the fashion workforce.
Electives such as New York Trend Spotting, Visual Merchandising, and Ethical Fashion complement subjects taught in core courses, keeping you current with the fashion industry. Depending on the number of transfer credits you bring to your AAS program, you can complete your studies in two to four semesters. Most students finish the program in about three semesters.
The Fashion Marketing curriculum can be completed on campus or online; the online program can be completed in two years from anywhere in the world. However you choose to study, you’ll emerge prepared for a career in the international fashion marketplace.
Merchandising Analyst, Diesel
Public Relations Coordinator, Thomas Pink–LVMH
Account Executive, Givenchy
Marketing Coordinator, Charlotte Russe
Brand Presentation Coordinator, Tommy Hilfiger
Online Merchandiser, Saks Fifth Avenue
Associate Production Manager, POLO–Ralph Lauren
Fashion Editor, U magazine
Digital Account Executive, Syndicate Media Group
Wholesale Assistant, Elie Tahari
Public Relations Assistant, Roger Vivier
Visual Merchandiser, Buffalo Jeans
Handbag Production Coordinator, Michael Kors
Product Developer, Limited Brands
Brand Assistant, BHLDN–Urban Outfitters
Associate Planner, Macy’s Inc.
Production Coordinator, Theory
Senior Assistant Buyer, Couture, Bergdorf Goodman
E-commerce Manager, Nicole Miller
Account Executive, Alexander Wang
The Associate in Applied Science degree is awarded for completion of 65 credits. A maximum of 31 undergraduate credits may be transferred from other programs or institutions. Students must maintain a 2.0 cumulative grade point average and fulfill all program requirements in a timely manner.
Students who are awarded the maximum number of transfer credits (31) are eligible to enroll in the fast-track option described below.
Students who are awarded 21 credits toward the Critical Reading and Writing and Liberal Arts requirements may elect to attend entirely online.
The Fashion Marketing program was recently recognized as one of the best online associate's degree programs by Affordable College Online. The program provides the training and education in marketing, merchandising, and retailing that students need to enter and excel in the fashion industry. The
Fashion Marketing curriculum is the same online and on campus.
Parsons' online program reflects today's global fashion market, connecting faculty and students all over the world — from New York and California to Seoul, Sydney, and beyond. Classes are asynchronous, so you can fit them into your schedule.
As an online student, you'll have the opportunity to undertake self-developed internships with guidance from the AAS program and Career Services. Because Parsons is part of
The New School, you will have access to a variety of university resources including event podcasts and videos.
The mission of the University Libraries & Archives is to provide access to collections of materials sufficient in quality, depth, diversity, format, and currency to support the research and teaching missions of The New School. Currently enrolled students, faculty, and staff may access our collections, including the online databases (available both on and off campus), using
Parsons AAS Fashion Marketing students come from a broad range of academic and professional backgrounds. Many hold undergraduate degrees, and some have earned advanced degrees. These diverse students have one thing in common: They are serious about the business side of fashion.
"I loved the dedication of the teachers and my classmates. The program taught me so much about technology that I am pursuing a fashion career in e-commerce. Students bond and form friendships online with peers, and the program is great for networking."
— Rachel Demain
"Online, everyone participates. The flexibility of the program worked well, as I live in Chicago, Illinois. I plan to stay in Chicago after my internship, doing marketing and public relations for a local handbag designer."
— Kristina Jones
In class, you will gain technical skills, learning to use tools such as CAD (computer aided design) and Photoshop, and explore strategy and innovation around topics of sustainability, social media, and emerging markets in fashion today. The AAS Fashion Marketing program prepares students for careers in
Fashion Marketing students who plan to complete their degree entirely online must have a prior undergraduate degree or sufficient undergraduate credits to fulfill the AAS degree requirement of 21 credits in humanities, including six credits of English. Non-native English speakers must achieve a TOEFL score of at least 580 on the written test, 237 on the computer-based test, or 92 on the Internet-based test.
To learn more about applying to the program, please connect with our dedicated Admission team. Contact the team by emailing
firstname.lastname@example.org. Be sure to visit the
Associate in Applied Science Admission page for information on how to apply, application deadline information, and access to download the program catalog.
If you have questions about tuition and financial aid, visit
Tuition and Financial Aid for more information.
The following is a list of some notable program alumni:
Sonia Gallo (2010)
Fashion Stylist Assistant, Mel Ottenberg
Rebecca Gore (2010)
Assistant Designer, Ralsey Group, a division of Li and Fung
Carol Habbouche (2010)
Global Merchandising Assistant Manager, Armani Exchange, NY
Myka Harris (2002)
Owner, Stylebrokers, Inc.
Sarah Hauser (2010)
Assistant to the Director of Corporate Archives, Tommy Hilfiger
Marie Heubach (2004)
Buyer, Christian Dior
Kara McNeil (2009)
Buyer, Marc Jacobs
Samantha Shirreff (2009)
Sales Assistant, Stella McCartney
The Associate in Applied Science (AAS) degree program is most suitable for students with some college experience who are clear about their interests in the field of design and prepared for rapid immersion in a professional course of study. The typical student has a bachelor's or an advanced degree and work experience in a field other than design. Admission to the program is based on the prospective student’s maturity, desire to pursue further education, previous accomplishments, and potential for growth. Applicants must have graduated from high school at least two years prior to be eligible to apply.
All applicants are required to apply online. Save your work frequently and print a copy for your records. You must complete all required fields and uploads prior to submission.
Any additional supporting documents that need to be sent by mail must include an
Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.
See below for additional information regarding submission of transcripts and recommendations.
Jasonpaul McCarthy, Program Director
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