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  • Digital Content

    Digital Content is responsible for the production and oversight of the production for photography, promotional, marketing, and advertising video, and broadcast content used to promote the university brand story. Digital Content also oversees the management of digital assets (see Digital Asset Library) used to promote the university in marketing and advertising. These services combined promote awareness and support enrollment goals. Each project's style and direction emerge after a collaborative process between stakeholders.

    • Lead out video/film based storytelling and photographic content creation by coordinating and directing photo and video shoots with a mix of internal teams and external vendors.
    • Manages and oversee the distribution/publishing of photographic and video content on newschool.edu website; New School branded social media sites such as YouTube and Vimeo.
    • Manage the photography, video, and other brand related assets within the Digital Asset Library and facilitate access, use, reuse, publishing, and archival workflow.
    • Collaborate with the Social Media team to develop and publish content onto platforms like Facebook, Instagram, and other emerging platforms.
    • Serve as the primary point of contact for all who wish to involve The New School in film, television, live-streaming, or digital productions.
    • Negotiate agreement terms in partnership with General Counsel.