Can You Replicate the Obama Strategy? Technology, Social Science, and the Campaign Revolution

6:00 p.m.

Obama Strategy

Political campaigns have revolutionized the way they target, contact and motivate supporters. Strategists are taking the insights of experimental social science and marrying them to the corporate world's Big Data marketing tools. The Obama Campaign won in large part by using statistical modeling techniques to identify persuadable voters and to fine-tune persuasive messages. This is politics today and in the future—not only for elections but on issue campaigns for education reform, health care, the environment, labor rights and beyond. Who are the pioneers? And how might you apply their the strategies?

Event will be live online starting at 6 pm EST. Livestream link:


  • Maggie Haberman, senior political writer, POLITICO
  • Sasha Issenberg, reporter, Slate, and author of The Victory Lab: The Secret Science of Winning Campaigns.
  • Jonathan Rosen, principal and co-founder, BerlinRosen
  • Jeff Smith, assistant professor of politics and advocacy, Milano School of International Affairs, Management, and Urban Policy
  • Blake Zeff, political strategist, writer and commentator

Supported by the Milano Foundation. 


Wollman Hall, Eugene Lang Building, 65 West 11th Street, 5th floor (enter at 66 West 12th Street)

Admission is free but you must reserve a seat: RSVP.

Special Needs:

If a person attending your event has a special needs request, i.e. hearing assistance or wheelchair accessibility, they should contact the organizer of the event at:

Phone: 212.229.5400

Contact Information:


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