6:30 p.m.

This event has been cancelled. We apologize for any inconvenience. Following on the heels of the American presidential election, this panel focuses on the techniques and implications of behavioral studies, corporate ethnography, political polls and profiling by which populations are defined and segmented into distinct target groups. How is population data generated and used in academic research, business marketing and governance?The panel is moderated by Victoria Hattam, chair and associate professor of Political Science at The New School for Social Research, and will bring together artists, academics and marketing experts. Hattam is noted for her research on American political economy and political development and on the role of class, race and ethnicity in American politics.This lecture is sponsored by the Vera List Center for Art and Politics as part of its 2008-2009 program cycle discussing the topic of “Branding Democracy” and is held in conjunction with the exhibition Ours: Branding in the Age of Democracy, on view in the Anna-Maria and Stephen Kellen Galleries from October 16, 2008-January 30, 2009.

Theresa Lang Community and Student Center, Arnhold Hall, 55 West 13th Street, 2nd floor

$8; free to all students and New School faculty, staff, and alumni with ID

Box Office Information:

Single event purchases can be made online at any time at the New School Box Office. Series and discounted tickets must still be made in person or over the phone at The New School Box Office at 66 West 12th Street, main floor, Monday-Thursday 4:00 to 7:00 p.m., and Friday 3:00 to 6:00 p.m. The box office opens the first day of classes and closes after the last paid event of each semester. Reservations and inquiries can be made by emailing boxoffice@newschool.edu or calling 212.229.5488.

For events scheduled during the summer term, the box office will open one hour before each event.