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Division: Parsons The New School for Design
School: School of Design Strategies
Department: Design & Management
Course Number: PUDM 4030
Course Format: Seminar
Location: NYC campus, Online
Permission Required: No
In today's business arena, strategic planning, marketing and analytical skills are demanded by all businesses. It is critical for a manager to have the ability to accurately assess the challenges and complexities of the firm's business environment, and to be versed in the skills and tools for devising strategic plans and to execute them in pursuing optimal strategic directions. This course provides students with the key theories, conceptual frameworks, and techniques that they will use when performing these managerial tasks. Specifically, the course is broken down into six modules: introduction to the management process; the strategic planning process; strategic marketing; organizational structure; human resources policies and management; and the business of the planning process. The course will also draw upon case studies from various industries. While the theoretical part focuses on fundamental factors affecting the fate of any business, the practical part helps students obtain insights into the operational determinants of business success through the analysis of specific cases.
Course Open to: Degree Students with Restrictions
Open to: All School of Design Strategies upper-level undergraduate degree students; other upper-level students by permission of BBA in Design and Management program.
Open to Lang/Parsons BA/BFA students.
Open to Parsons students.
Open to Undergraduate students.
Open to Fifth Year students.
Open to Senior students.