Marketing, Public Relations and Branding
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Design Strategies
Department: Design & Management
Course Number: PUDM 2315
Course Format: Seminar
Location: NYC campus, Paris campus
Permission Required: No
  • Marketing & Communications
  • Public Relations
  • Branding
An exploration of theories and principles governing contemporary marketing tools and practices, beginning with an introduction to the foundations of human motivation and behaviors surrounding persuasion regarding market engagement, from historical models to contemporary trends. The investigation of market landscapes, the analysis and definition of target markets, branding, and the development and organization of communication strategies and tactics - including the use of traditional and new media platforms, to effectively and efficiently respond to the needs of all stakeholders. Particular emphasis will be placed on design and creative businesses, as well as contemporary consumer behaviors impacted by and impacting brand values and positions involving social and environmental consciousness, for raising the visibility of services and product offerings. Case studies and classroom assignments will investigate the role of occupational, social and cultural factors in targeting information and engaging audiences in public relations practices. This course is the equivalent of PSDS 2107 Marketing 1 and may not be taken again for credit.
Course Open to: Degree Students with Restrictions
Course Pre/Co-requisites:
Open to: All School of Design Strategies undergraduate degree students; others by permission of BBA in Strategic Design and Management program.


Open to Undergraduate students.


Open to Paris students.


Open to Strategic Design & Management students.

Open to Integrated Design Curriculum students.