Advertising Campaigns
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 4060
Course Format: Seminar
Location: NYC campus
Permission Required: No
Topics:
  • Graphic Design
  • Advertising
  • Marketing & Communications
Description:
The focus will be on creating visual and verbal advertising messages for campaigns. These messages need to sell products, services, and ideas in an overwhelmingly crowded marketplace. We are all bombarded with messages in various forms of media, and new media delivery systems have created even more challenges on how to “get the word out.” Assignments will come from packaged goods, hard goods, public service, non-profit, and the cosmetic/fashion/beauty industry.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design and Design & Technology majors, seniors only. Pre-requisite(s): PUCD 3060 Advertising Concepts
Restrictions:

Level

Open to Undergraduate students.

Class

Open to Fifth Year students.

Open to Senior students.

Major

Open to Communication Design students.

Open to Design and Technology students.

Open to Integrated Design Curriculum students.