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Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 4040
Course Format: Seminar
Location: NYC campus
Permission Required: No
- Graphic Design
- Marketing & Communications
Building an integrated physical and virtual presence for a product or idea is an essential skill for designers. Promotion strategy as distinct from identity, style, or form will be revealed through the projects executed and discussed in this class. Students will learn how the idea of promotion extends beyond traditional communication strategies and how the designer can best approach promotion both through visual forms and by designing systems.
Open to: Bachelors degree in Communication Design and Design & Technology majors, seniors only. Pre-requisite(s): PUDT 2100 Core Studio: Interaction
Open to Lang/Parsons BA/BFA students.
Open to Parsons students.
Open to Undergraduate students.
Open to Fifth Year students.
Open to Senior students.
Open to Junior students.
Open to Communication Design students.
Open to Design and Technology students.
Open to Integrated Design Curriculum students.