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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 3095
Course Format: Seminar
Location: NYC campus
Permission Required: No
Topics:
  • Design
Description:
This course is an advanced studio for students to develop more complex projects within a specific domain of media design. Students will compliment the historic and theoretical readings with their own research, and will develop a larger independent project along their own areas of interest. Emphasis is on critical thinking, iterative design methodology, and synthesis of research, design production and presentation. Topical sections in fall 2014 include the following:

Editorial Experience: This applies past learning in typography and interaction towards the communication of written and visual content across print, web, and mobile.

Narrative: This explores the craft of developing concrete, memorable narratives for a wide spectrum of uses. Students may create narratives in any medium of their choice.

Web/Mobile Product Design: This applies past learning in typography and interaction towards the creation of products for mobile and desktop, encompassing ideation, branding, user patterns, and the production of interactive prototypes.

Motion Graphics: Students work within a design process mirroring real world standards on a variety of projects, cultivating a strong production process, and exploring relationships with commercial and fine arts.

Advertising: This is intended as an introduction to art direction and design for advertising and marketing through various medias including print, motion, web, and mobile. Students will research the history and evolution of the key media and learn how to design creative solutions utilizing a variety of mediums in a cross-channel marketing environment.

Typography: This goes deeper into exploring typography as a medium and tool. Students will explore both lettering and creating digital typefaces.

Information Design: This introduces design process and innovative problem solving in the realm of visualizing information. Students will learn to design with multiple levels of information, and cultivate better methodologies around the integration of data with visual aspects of information navigation.

New Genres: Students will gain an understanding of the importance of exploring the conceptualization of "new genres" in art and design. Emphasis is on transdisciplinary approaches and hybrid practices for larger social, political, economic, ethical, and technical contexts.

Branding: This will situate typography and interaction in the realm of communicating brands, with an emphasis on the contemporary branding process, including brand worlds, brand books, strategy, and presentation.

Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design and Design & Technology majors only. Pre-requisite(s): PUDT 2100 Core Studio: Interaction
Restrictions:

Major

Open to Communication Design students.

Open to Design and Technology students.

Open to Foundation students.

Open to Integrated Design Curriculum students.