Topics

Level: Undergraduate

Division: Parsons The New School for Design

School: School of Art, Media and Technology

Department: Communication Design

Course Number: PUCD 3095

Course Format: Seminar

Location: NYC campus, Paris campus

Permission Required: No

Topics:

• Design

Description:
This course is an advanced studio for students to develop more complex projects with a specific domain of media design. Students will compliment the historic and theoretical readings with their own research, and will develop a larger independent project of along their own areas of interest. Emphasis is on critical thinking, iterative design methodology and synthesis of research, design production and presentation. Topical sections in fall 2013 include the following:

Editorial Experience: This builds upon typography and interaction skills to thoroughly investigate the designer's role in the reader's experience.

Narrative: This explores the craft of developing concrete, memorable narratives for a wide spectrum of uses. Students may create narratives in any medium of their choice.

Product Design for Web/Mobile: This will explore user experience, human-computer interaction, prototyping, and mobile patterns to address making things on the internet that don't just reference real-world things.

Motion Graphics: In this, students work within a design process mirroring real world standards on a variety of pieces, cultivating a solid production ethic, and exploring relationships with commercial and fine arts.

Advertising: This is intended as an introduction to art direction and design for advertising and marketing through various medias including print, motion, web, and mobile. The course will emphasize team dynamics as related to professional practice.

Typography: In this, students will experience the nature of typography and build an understanding for its unique character across media and culture. Experimental approaches and general contemporary practices will be explored.

Information Design: This introduces design process and innovative problem solving in the realm of visualizing information. Students will learn to design with multiple levels of information, and cultivate better methodologies around the integration of data with visual aspects of information navigation.

New Genres: This is for students particularly interested in developing more experimental projects between traditional media, and will explore the conceptualization of new genres in art and design practices.

Branding: This builds upon experience with typography and interaction, introducing students to the extensive design process in contemporary branding, from creating worlds and storytelling to conceptualizing, iterating, and communicating systems.

Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design and Design & Technology majors only. Pre-requisite(s): PUDT 2100 Core Studio: Interaction

Restrictions:

Campus

Open to Paris students.

Major

Open to Communication Design students.

Open to Design and Technology students.

Open to Foundation students.

Open to Integrated Design Curriculum students.