View Additional Course Information:
Including faculty, schedule, credits, CRN and location.
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 3095
Course Format: Seminar
Location: NYC campus, Paris campus
Permission Required: No
This course is an advanced studio for students to develop more complex projects with a specific domain of media design. Students will compliment the historic and theoretical readings with their own research, and will develop a larger independent project of along their own areas of interest. Emphasis is on critical thinking, iterative design methodology and synthesis of research, design production and presentation. Topical sections in spring 2014 include the following:
Information Design: This course introduces design process and innovative problem solving in the realm of visualizing information. Students will learn to design with multiple levels of complex information, to strengthen typographic skills through investigations in hierarchy, proximity and layers and to cultivate better design methodologies and understanding around the integration of data with conceptual and visual aspects of information navigation. Emphasis is on critical thinking, iterative design methodology and synthesis of research, design production and presentation. This rigorous course is useful for every area of design and media.
Advertising: This course is intended as an introduction to art direction and design for advertising and marketing through various medias including print, motion, web, and mobile. To create an effective design for advertising, the student will initially investigate the history of the key media and how art direction has dramatically evolved and been impacted by a variety of socioeconomic influences, market segmentation and a broad range of technology changes. The student will then be challenged with a variety of assignments, focused in each key media discipline, to art direct/design creative solutions utilizing and exploring the use of type, photography, illustration and motion together in a cross-channel marketing environment.The course will emphasize team dynamics as related to professional practice including comprehensive project assignments linked to a professional agency structures and client relationships. There will be a number of guest lectures, open class discussion analyzing successful and unsuccessful ad campaigns, and related field trips.
Course Open to: Majors Only
Open to: Bachelors degree in Communication Design and Design & Technology majors only. Pre-requisite(s): PUDT 2100 Core Studio: Interaction
Open to Communication Design students.
Open to Design and Technology students.
Open to Foundation students.
Open to Integrated Design Curriculum students.