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Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 3095
Course Format: Seminar
Location: NYC campus, Paris campus
Permission Required: No
This course is an advanced studio for students to develop more complex projects within a specific domain of media design. Students will compliment the historic and theoretical readings with their own research, and will develop a larger independent project along their own areas of interest. Emphasis is on critical thinking, iterative design methodology, and synthesis of research, design production and presentation. Topical sections in spring 2015 include the following:
Information Design: This introduces design process and innovative problem solving in the realm of visualizing information. Students will learn to design with multiple levels of information, and cultivate better methodologies around the integration of data with visual aspects of information navigation.
Advertising: This is intended as an introduction to art direction and design for advertising and marketing through various medias including print, motion, web, and mobile. Students will research the history and evolution of the key media and learn how to design creative solutions utilizing a variety of mediums in a cross-channel marketing environment.
Course Open to: Majors Only
Open to: Bachelors degree in Communication Design and Design & Technology majors only. Pre-requisite(s): PUDT 2100 Core Studio: Interaction