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Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 3030
Course Format: Seminar
Location: NYC campus
Permission Required: No
The 500-year-old history of printing in the West centered on the book. As communication needs have changed, the form of the book has evolved. This course explores how the subtleties of typography and layout are a mirror to the zeitgeist (culture and insight) of visual style. Students explore book design from the simplest one-column layout to complex grids and free-form typography. Through this investigation, students begin to understand and develop forms appropriate to editorial content and context. This class also tackles the practical aspects of book production, from developing viable projects, to working with publishers, to understanding production implications of the design.
Course Open to: Majors Only
Open to: Bachelors degree in Communication Design and Design & Technology majors, juniors and seniors only. Pre-requisite(s): PUCD 2025 Core Studio: Typography
Not open to Graduate students.
Open to Communication Design students.
Open to Design and Technology students.