Businesses Practices for Media
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Communication Design
Course Number: PUCD 2031
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Business for Design
  • Design
This class is an introduction to the Creative Media business and your personal economic realities within that industry. Questions that will be analyzed include: How will I make a living after I graduate? What types of jobs are available for creative professionals in today’s (and tomorrow's) market? What information do I need if I want to run a business or even start my own? How do I maintain my Creative Integrity when faced with a client’s demands, along with basic business concepts? Building a career and managing a successful creative media business in today’s competitive environment presents unique challenges when compared to other, more traditional, businesses. Business Practices in Media will introduce the key management concepts necessary to understand, work in, and run a successful creative media company. Areas of focus will include market differentiation, maintaining clients and growing revenues, raising money, managing finances and budgeting, staff development, technology, sustainability, social responsibility and legal compliance. Discovery of key concepts will be achieved through a combination of presentations, case studies and projects.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design and Design & Technology majors only.


Open to Undergraduate students.