Luxury Design and Strategy
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Level: Undergraduate, Graduate
Division: Parsons The New School for Design
School: School of Design Strategies
Department: Design Strategies
Course Number: PSDS 5020
Course Format: Seminar
Permission Required: Yes
In this course, students from various degree programs at Parsons join graduate students from the Columbia Business School in an advanced studio on the development of luxury products, services and experiences for prominent manufacturers of luxury goods. This studio engages students in the development and marketing of products in response to specific briefs provided by participating firms in the luxury industry. Working collaboratively with their Columbia Business School peers, Parsons students gain real-world experience in the dynamics of interdisciplinary team methods and the convergence of creative and business strategies. The course also provides a rare opportunity for students to interact, in person and on-line, with senior executives of world-renowned firms, who share their own experiences in luxury design and business strategy.
Course Open to: Degree Students with Restrictions
Open to: All university graduate degree students by instructor permission only.