New Product Development
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Design Strategies
Department: Design Strategies
Course Number: PSDS 3122
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Entrepreneurship
  • Marketing & Communications
  • Product Design
This course is designed to answer the question "What do I need to know and do in order to develop a successful new product or service?" Its goal is to bring some structure into the diverse and somewhat chaotic space of new product development, walking students through the key aspects of a typical product development planning cycle, from idea generation to product launch. The course examines the strategies, processes and methods from an entrepreneurial perspective, although the product development principles and tools covered in class can be applied to established companies as well. Innovation is risky by nature, so while the course is focused on identifying how to successfully develop a new product, it also takes into consideration that most new products fail in the marketplace. Therefore it also addresses common mistakes that can lead to failures, and how to make the most out of them.
Course Open to: Degree Students
Course Pre/Co-requisites:
Open to: All upper-level university undergraduate degree students. Pre-requisite(s): PSDS 2107 Marketing 1 or PUDM 2315 Marketing, PR and Branding.


Open to Undergraduate students.