International Advertising and Promotion
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Division: Parsons The New School for Design
School: School of Design Strategies
Department: Design Strategies
Course Number: PSDS 3102
Course Format: Seminar
Location: NYC campus
Permission Required: No
- Marketing & Communications
This course examines the historical and cultural context, as well as current processes and trends, that shape the international advertising arena, using global design companies as country market case studies. Course readings explore the central cultural issues of the global age, such as increasingly competitive markets, global economic integration, cultural politics and identity values, along with the ability of individuals, corporations and nations to strategize and position themselves in the global information economy. The course examines the constraints and complexities facing multinational corporations and advertising firms in recognizing and analyzing the rapid growth of new market segments across country markets, and explores how these changes are affecting global advertising, branding and access, and the development of strategic competitive tools in the marketplaces worldwide.
Open to: All upper-level university undergraduate degree students.
Open to Undergraduate students.