Basic Brand Strategy
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Division: Parsons The New School for Design
School: School of Design Strategies
Department: Design Strategies
Course Number: PSDS 2105
Course Format: Lecture
Location: NYC campus
Permission Required: No
This course focuses on understanding the fundamentals of branding and its key disciplines, as on how to use design as part of a branding program that extends past a marketing initiative. Students develop new (potentially global) brands of their own choosing involving products and/or services that address an identifiable problem in contemporary life (emphasis will be placed on sustainability concerns). The goal is to establish a brand that is appealing to a broad (but precisely defined) target audience, that stands out from its competitive “brandscape,” and that gets businesses and decision makers on board to support a cause.
Open to: All university undergraduate degree students.
Open to Undergraduate students.