Brand Concepts
View Additional Course Information:

Including faculty, schedule, credits, CRN and location.

Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Art, Media & Technology
Course Number: PSAM 2033
Course Format: Studio
Location: NYC campus
Permission Required: No
  • Branding
  • Graphic Design
  • Design
This course provides a foundation for design for branding. It will include both theoretical and business approaches as well as an introduction to practical applications of branding, including stationery systems, digital communication, signage, packaging and advertising.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design majors, sophomores only.


Open to Undergraduate students.


Not open to Junior students.

Not open to Fifth Year students.

Not open to Senior students.


Open to Communication Design students.