Brand Concepts
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Art, Media & Technology
Course Number: PSAM 2033
Course Format: Studio
Location: NYC campus
Permission Required: No
This course provides a foundation for design for branding. It will include both theoretical and business approaches as well as an introduction to practical applications of branding, including stationery systems, digital communication, signage, packaging and advertising.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design majors and Communication Design minors, sophomores only. Pre-requisite(s): PUCD 2025 Core Studio: Typography, or PSAM 1070 Typography and Visual Design, or (PAGD 1140 Digital Layout + PAGD 1060 Typography 1.).


Open to Undergraduate students.


Not open to Fifth Year students.

Not open to Senior students.


Open to Communication Design students.