Brand Concepts
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Art, Media & Technology
Course Number: PSAM 2033
Course Format: Studio
Location: NYC campus
Permission Required: No
  • Branding
  • Graphic Design
  • Design
This course introduces students to the fundamentals of branding and demonstrates that a designer’s mastery of branding can not only make them effective visual communicators but also potential entrepreneurs. Rather than select an existing brand and redesign it, each student will develop their own unique business concept and push beyond existing paradigms to create an innovative business model and user experience. To articulate their projects, students will produce a multi-page manual that explains each business concept, the structure of the identity system and practical applications of the brand, including stationery systems, signage, packaging and advertising.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design majors, sophomores only.


Open to Undergraduate students.


Open to Communication Design students.