Business Practices for Media
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Art, Media and Technology
Department: Art, Media & Technology
Course Number: PSAM 2031
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Business for Design
  • Design
Building a career and managing a successful creative media business in today’s competitive environment presents unique challenges when compared to other, more traditional, businesses. This course will introduce the key management concepts necessary to understand, work in, and run a successful creative media company. Areas of focus will include market differentiation, maintaining clients and growing revenues, raising money, managing finances and budgeting, staff development, technology, sustainability, social responsibility and legal compliance. Discovery of key concepts will be achieved through a combination of presentations, case studies and projects.
Course Open to: Majors Only
Course Pre/Co-requisites:
Open to: Bachelors degree in Communication Design and Design & Technology majors only.


Open to Undergraduate students.


Open to Communication Design students.

Open to Design and Technology students.