Bollywood: From Local Industry to Global Brand
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Division: Parsons The New School for Design
School: School of Art and Design History and Theory
Department: Art and Design History
Course Number: PLVS 2006
Course Format: Lecture
Location: NYC campus
Permission Required: No
- Art History, Theory & Criticism
- Film & Video History, Theory & Criticism
- Media & Culture
Over the last few decades, Bollywood has undergone a dramatic transformation. It has gone from being the commercial film industry located in Mumbai (formerly Bombay) to becoming an easily recognizable global brand identified with distinctive and increasingly influential aesthetics that go beyond cinema to encompass a transnational industry that includes TV shows, music, fashion, etc. Bollywood contributes decisively to make the Indian film industry the largest in the world in number of spectators and movies made, and second in revenue, trailing only Hollywood. At the same time, the perception of Bollywood has often been confined to a few stereotypical images that fail to grasp its real breath and diversity. In this course we will explore Bollywood’s aesthetics, styles and main themes, and evaluate its current situation and trends, focusing on its ongoing metamorphosis into a global brand and its reception and growing impact worldwide. Pathways: Visual Studies
Open to: University undergraduate degree students, freshman and sophomores only. Pre-requisite(s): first-year university writing course and at least one prior history or methods course in art, media, film, or visual culture.
Open to Undergraduate students.