Advertising in America in the 20th Century
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Level: Graduate
Division: Parsons The New School for Design
School: School of Art and Design History and Theory
Department: Art and Design History
Course Number: PGHT 5718
Course Format: Lecture
Location: NYC campus
Permission Required: No
  • Design
  • Design History, Theory & Criticism
  • Art History, Theory & Criticism
This course examines advertising in America culturally, historically and thematically. Beginning in the late 19th century and coming up to the present, advertising is analyzed in relation to the evolution of American commercial life and society. Focusing first on the transition from the 19th into the 20th century we ascertain how advertising expands in relation to nationalized industry and new technologies to foster consumerism as integral to democracy. Different media such as print advertisements, posters, television and film will be investigated from the perspectives of nationalism, racism, feminism, consumerism, and postmodernism. Class participation is important and counts toward the final grade. Students will be responsible for bringing in material for discussion as well as a midterm paper, a final paper and presentation.
Open to: All university graduate degree students.
Course Open to: Degree Students


Open to Graduate students.