New Design Firms
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Level: Graduate
Division: Parsons The New School for Design
Department: Strategic Design & Mgmt
Course Number: PGDM 5130
Course Format: Seminar
Location: NYC campus, Online
Permission Required: No
  • Business for Design
In this course, students will be introduced to the conditions of the new design service- and experience-oriented firms that are subsuming traditional consulting practice. These novel conditions in turn present opportunities, challenges, and a new mandate for leadership and innovation: how should one design, manage and improve those design firms? How should their strategy, structure, scale, scope, and social position be defined? Students will investigate various aspects and angles of the ongoing transformation of these firms; they will present research and critique/commentary via seminal works in the field.
Course Open to: Degree Students with Restrictions
Course Pre/Co-requisites:
Open to: MS in Strategic Design and Management majors only; others by permission of MS in Strategic Design and Management program.


Open to Business of Design students.

Open to Strategic Design & Management students.