Strategic Design and Management in New Economies
View Additional Course Information:

Including faculty, schedule, credits, CRN and location.

Level: Graduate
Division: Parsons The New School for Design
Department: Strategic Design & Mgmt
Course Number: PGDM 5100
Course Format: Seminar
Location: NYC campus, Online
Permission Required: No
  • Innovation
  • Economics
This course exposes and introduces the students to the contexts, the complexities, and the conditions of the external environment (i.e. technological, socio-political, economic, and demographic) of the new economy based on services, experiences, and transience. These in turn present opportunities, challenges, and a new mandate for leadership and innovation on the part of design-intensive and creative firms that are slowly subsuming traditional consulting practice. How to design, manage and improve those design firms will require new design-managerial capacity. Students will investigate the aspects and angles of this ongoing transformation of and in the field of creative industries and will be presenting research and critique/commentary via seminal works in the field.
Course Open to: Degree Students with Restrictions
Course Pre/Co-requisites:
Open to: MS in Strategic Design and Management majors only; others by permission of MS in Strategic Design and Management program.


Open to Business of Design students.

Open to Strategic Design & Management students.