Strategic Design and Management in New Economies
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Division: Parsons The New School for Design
Department: Strategic Design & Mgmt
Course Number: PGDM 5100
Course Format: Seminar
Location: NYC campus, Online
Permission Required: No
- Strategic Analysis
This course exposes and introduces the students to the contexts, the complexities, and the conditions of the external environment (i.e. technological, socio-political, economic, and demographic) of the new economy based on services, experiences, and transience. These in turn present opportunities, challenges, and a new mandate for leadership and innovation on the part of design-intensive and creative firms that are slowly subsuming traditional consulting practice. How to design, manage and improve those design firms will require new design-managerial capacity. Students will investigate the aspects and angles of this ongoing transformation of and in the field of creative industries and will be presenting research and critique/commentary via seminal works in the field.
Open to: MS in Strategic Design and Management majors only; others by permission of MS in Strategic Design and Management program.
Open to Business of Design students.
Open to Strategic Design & Management students.