Fash Show: Prod & Publicity
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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1197
Course Format: Lecture
Location: NYC campus
Permission Required: No
- Public Relations
- Business for Design
This course is an overview of fashion show production and public relations. It will cover: market research; audience identification; visual merchandising; direct marketing; sponsorship; press releases; electronic media; publicity and advertising; and the primary purpose---merchandising the product. Show production from start to finish, back stage planning through presentation to wrap-up, and evaluation will be covered as well. Students in the class will participate in the development and production of the AAS Trunk Show, which takes place in May.
Open to: All university undergraduate degree students.
Open to Undergraduate students.
Open to Fashion Marketing students.