Specialty Markets
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1193
Course Format: Lecture
Location: NYC campus
Permission Required: No
Topics:
  • Fashion Marketing
  • Marketing & Communications
Description:
This course is an overview of specialized markets within the fashion industry. Students will develop the necessary skills required to promote fashion products to these markets. Students will be able to implement generation analysis to create an understanding of the buying power of these untapped target markets i.e. plus size, mature market, teens, echo baby boomers, bridal, active-wear, etc.
Course Open to: Degree Students
Course Pre/Co-requisites:
Open to: All university undergraduate degree students.
Restrictions:

Level

Open to Undergraduate students.