Marketing 3: Marketing Mgmt
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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1161
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
Marketing Management extends beyond the principles of fashion marketing to focus on managing the marketing function. This course challenges students to analyze and make strategic decisions through case studies, assignments and rigorous discussion. The application of marketing theory is investigated among both small and large companies in a domestic and global context.
Course Open to: Majors Only
Open to: Associate degree in Fashion Marketing majors only. Pre-requisite(s): PAFM 1190 Fashion Industry profile, PAFM 1051 Marketing 1 and PAFM 1061 Marketing 2.
Open to Undergraduate students.
Open to Fashion Marketing students.
Open to Fashion Design students.