Marketing 3: Marketing Mgmt
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Fall 2013
Spring 2013
Summer 2013

Including faculty, schedule, credits, CRN and location.

Level: Undergraduate
Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1161
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
Topics:
  • Fashion Marketing
  • Management & Business
  • Strategic Analysis
Description:
Marketing Management extends beyond the principles of fashion marketing to focus on managing the marketing function. This course challenges students to analyze and make strategic decisions through case studies, assignments and rigorous discussion. The application of marketing theory is investigated among both small and large companies in a domestic and global context.
Course Pre/Co-requisites:
Open to: Associate degree in Fashion Marketing majors only. Pre-requisite(s): PAFM 1051 Marketing 1 and PAFM 1061 Marketing 2.
Restrictions:

Level

Open to Undergraduate students.

Major

Open to Fashion Marketing students.