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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1120
Course Format: Lecture, Seminar
Location: NYC campus
Permission Required: No
Beginning with an overview of the fashion accessory marketplace, this class follows the steps necessary to develop a product: market research, trend analysis, price structure, color palette and sourcing (foreign and domestic). Field trips to buying offices, accessory showrooms, and trade shows enhance students' understanding of the development cycle.
Course Open to: Degree Students with Restrictions
Open to: All university undergraduate degree students.
Open to Lang/Parsons BA/BFA students.
Open to Parsons School of Design students.
Open to Undergraduate students.