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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1109
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
Online retailing and social media marketing are fundamental topics in the fashion industry. Students in this course will explore key strategies retailers and designers take in selling online, from merchandising, distribution and supporting technology to social communication strategies and tools. New media has created space for web-based publications, new business models and an immediate global reach for brands. The course explores how the changing face of retail is meeting the instant demand and evolving culture of communication technology.
Pre-requisite: PAFM 1051:Marketing 1: Fashion Marketing. Open to: Associate degree in Fashion Marketing majors only.
Open to Undergraduate students.
Open to Fashion Marketing students.