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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1100
Course Format: Lecture, Seminar
Permission Required: No
This course teaches students about the product development cycle of the fashion industry. Students learn about the role of the product developer and what must be done in order to generate successful private label apparel. The changing buying-habits of the retailer's target customer are also analyzed. Students examine the advantages and disadvantages of private label merchandise.
Course Open to: Degree Students with Restrictions, Majors Only
Open to: Associate Degree in Fashion Design and Fashion Marketing majors only. Pre-requisite: PAFM 1190: Fashion Industry Profile.
Open to Lang/Parsons BA/BFA students.
Open to Parsons School of Design students.
Open to Undergraduate students.