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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1100
Course Format: Lecture
Permission Required: No
This course teaches students about the product development cycle of the fashion industry. Students learn about the role of the Product Developer and what must be done in order to generate successful private label apparel. The changing buying-habits of the retailers' target customer are also analyzed. Students examine the advantages and disadvantages to private label merchandise.
Course Open to: Degree Students with Restrictions
Pre-requisite: PAFM 1190: Fashion Industry profile. Open to: Associate Degree in Fashion Design and Fashion merchandising majors only. Online sections open to both AAS majors only .