Retailing
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Level: Undergraduate
Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1090
Course Format: Lecture, Seminar
Location: NYC campus, Online
Permission Required: No
Description:
This course is an overview of the principles, procedures, and applications involved in successful retailing. It is an extensive examination and study of the functions and structures of retailing and how they serve society. Students explore promotion, global retailing, location, image development and explore new technologies used in successful retail organizations.
Course Open to: Degree Students, Degree Students with Restrictions
Course Pre/Co-requisites:
Open to: All Parsons and Eugene Lang undergraduate students. Online sections opened to Associate Degree Fashion Design and Fashion Marketing majors only.