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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1080
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
- Fashion Marketing
- Business for Design
This course is an overview of the merchandising principles and techniques necessary to operate a successful fashion apparel company. The course enables students to examine the role of a merchandiser within a fashion company. The students learn about the merchandiser's planning, editing, and pricing strategies. They learn first hand what it takes for a merchandiser to cost fashion apparel profitably through garment costing exercises. The student gains an appreciation of the core nature of merchandising in fashion and its dynamic character.
Open to: All university undergraduate degree students.
Open to Lang/Parsons BA/BFA students.
Open to Parsons students.
Open to Undergraduate students.
Open to Fashion Marketing students.
Open to Fashion Design students.