Marketing 2: Branding
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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1061
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
This course examines branding and the ways that brands acquire and sustain value in the marketplace. Brand equity is among a firm's most valuable assets and one of the most important aspects of marketing today. This course focuses on the challenges of brand management, exploring how successful marketers go about developing and managing successful brands.
Course Open to: Degree Students with Restrictions
Open to: Associate degree in Fashion Marketing majors; Pre-requisite(s): PAFM 1051 Marketing 1: Fashion Marketing and PAFM 1190 Fashion Industry Profile
Open to Undergraduate students.
Open to Fashion Marketing students.
Open to Fashion Design students.