Marketing 1: Fashion Marketing
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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1051
Course Format: Lecture
Location: NYC campus, Online
Permission Required: No
- Fashion Marketing
- Global Studies
This course examines fundamental marketing concepts in the fashion marketing environment. Students explore consumer insights, positioning, competitive advantage and channel decisions from both a theoretical and practical approach. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company.
Open to: Associate degree in Fashion Marketing majors; non-majors with permission.
Open to Undergraduate students.