Marketing 1: Fashion Marketing
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Division: Parsons The New School for Design
School: School of Fashion
Department: Fashion Marketing
Course Number: PAFM 1051
Course Format: Lecture, Seminar
Location: NYC campus, Online
Permission Required: No
This course examines fundamental marketing concepts in the fashion marketing environment. Students explore consumer insights, positioning, competitive advantage and channel decisions from both a theoretical and practical approach. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company.
Course Open to: Degree Students with Restrictions
Open to: Open to: All university undergraduate degree students. Online sections open to Associate Degreee in Fashion Design and Fashion Marketing majors only.
Open to Undergraduate students.
Open to Fashion Marketing students.
Open to Fashion Design students.