Managing Political Campaigns
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Level: Undergraduate, Graduate
Division: The New School for Public Engagement
School: Milano School of International Affairs, Management, and Urban Policy
Department: Milano General Curriculum
Course Number: NURP 5062
Course Format: Lecture
Location: NYC campus
Permission Required: No
Elections are the premier events of American politics. And while many regard campaigns as vapid spectacles, elections are an indispensable part of democracy: the mechanism by which citizens hold their government accountable. As a result, campaigns are central to understanding the relationship between the government and the governed. This course is designed for political junkies – especially students who wish to run for political office or work in political campaigns. It covers all aspects of modern campaigns, and begins with a question: why do people decide to run for office? We then discuss the process of campaign management. Students will learn how to create a campaign budget, fundraising plan, candidate schedule, briefing memo, white paper, press release, opposition research memo, message box, polling questionnaire, field plan, and TV/Radio scripts. Students will also learn about building a campaign structure, including hiring and managing staff, volunteers, and consultants. Lectures will mix information from the readings with the campaign experience of the instructor and guest lecturers who are current practitioners. Course formerly known as MPLC 5062 Campaign Management.
Not open to Freshman students.
Not open to Junior students.
Not open to Sophomore students.