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Division: The New School for Public Engagement
School: School of Undergraduate Studies
Department: Management and Business
Course Number: NMGT 2140
Course Format: Lecture
Location: NYC campus
Permission Required: No
Small businesses are the drivers of today's economy. It takes specific skills and qualities to lead a business to success in this vibrant sector. This hands-on, highly interactive course teaches students how to assess a business idea, find funding, and bring the product to the market. We review the concept of entrepreneurship and the practices associated with the successful development and launch of a small enterprise. This is a practical course that combines textbook study with real-life exercises such as developing an elevator pitch, devising a business plan, and delivering an investor presentation.