The Big Idea: Ad Campaigns
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Level: Undergraduate
Division: The New School for Public Engagement
School: Bachelor's Program for Adults and Transfer Students
Department: Management and Business
Course Number: NMGT 2122
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Management & Business
  • Advertising
  • Business for Design
Could you invent a Marlboro cowboy, a milk mustache, a talking E*TRADE baby, an Aflac duck? How do copywriters and art directors come up with campaigns for the hottest viral, stealth, 3-D, and experiential media? Students work in self-selected teams to brainstorm, conceptualize, write, test and pitch campaigns using new media like 6-second Vine, as well as traditional television and print. Assignments include package goods, recording artists and public service causes. Invited guests include Eric Weisberg, exec creative director, J. Walter Thompson; Jennifer McBride, director of digital production, J Walter Thompson; Andrea Morin, creative director, Possible Advertising; Matt Miller, CEO, Association of Independent Commercial Producers; and Chris Brokaw, singer/songwriter/guitarist.
Course Open to: Degree Students