All About Advertising
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Level: Undergraduate
Division: The New School for Public Engagement
School: Bachelor's Program for Adults and Transfer Students
Department: Management and Business
Course Number: NMGT 2119
Course Format: Lecture
Location: NYC campus
Permission Required: No
Topics:
  • Advertising
  • Branding
Description:
Advertising is changing before our eyes. This course explores mobile media, social networks, viral and experiential campaigns, and user-generated, stealth, and guerrilla marketing. We define psychographics, in-your-face appeals, behavioral targeting, and extreme imagery and language, as well as the newer advertising paradigms of Facebook, Twitter, and mobile device applications. This course features discussions with guest professionals in the field. Invited guests include LGBT activist Daryl Presgraves of GLSEN; Matt Miller, CEO of the Association of Independent Commercial Producers (AICP); Sarah Wehrli, account director at Greenpoint Entertainment (Omnicon); and Anna-Kate Roche (Eugene Lang College ’08), copywriter on Apple at the Media Arts Lab of TBWA/Chiat-Day.
Course Open to: Degree Students