All About Advertising
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Division: The New School for Public Engagement
School: School of Undergraduate Studies
Department: Management and Business
Course Number: NMGT 2119
Course Format: Lecture
Location: NYC campus
Permission Required: No
- Management & Business
Advertising is changing before our eyes. This course explores mobile media, social networks, viral and experiential campaigns, and user-generated, stealth, and guerrilla marketing. We define psychographics, in-your-face appeals, behavioral targeting, and extreme imagery and language, as well as the new advertising paradigms of Facebook, Twitter, and mobile device applications. This course features guest lectures from professionals in the field. Invited guests include LGBT activist Daryl Presgraves of GLSEN; Matt Miller, CEO of the Association of Independent Commercial Producers (AICP); Sarah Wehrli, account director at Greenpoint Entertainment (Omnicon); and Anna-Kate Roche (Eugene Lang College '08), copywriter on Apple at the Media Arts Lab of TBWA/Chiat-Day.