All About Advertising
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Level: Undergraduate
Division: The New School for Public Engagement
School: Bachelor's Program for Adults and Transfer Students
Department: Management and Business
Course Number: NMGT 2119
Course Format: Seminar
Location: NYC campus
Permission Required: No
Topics:
  • Advertising
  • Branding
  • Management & Business
Description:
Advertising is changing before our eyes. This course explores mobile media, social networks, viral and experiential campaigns, and user-generated, stealth, and guerilla marketing. We define psychographics, in-your-face appeals, behavioral targeting, and extreme imagery and language, as well as the newer advertising paradigms of Facebook, Twitter, and mobile device applications. This course features discussions with guest professionals in the field. Invited guests include Juan Martinez and Amy Deneson, media execs, Gay, Lesbian, Straight Education Network (GLSEN), Eric Weisberg, exec creative director, J. Walter Thompson; Jennifer McBride, director of digital production, J. Walter Thompson; Mary Angela Moutisses, engagement manager, Huge Advertising; and Carrie Stimmel, VP advertising, NBC-TV.
Course Open to: Degree Students