All About Advertising
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Level: Undergraduate
Division: The New School for Public Engagement
School: Bachelor's Program for Adults and Transfer Students
Department: Management and Business
Course Number: NMGT 2119
Course Format: Lecture
Location: NYC campus
Permission Required: No
Topics:
  • Advertising
  • Branding
  • Management & Business
Description:
Advertising is changing before our eyes. This course explores mobile media, social networks, viral and experiential campaigns, and user-generated, stealth, and guerilla marketing. We define psychographics, in-your-face appeals, behavioral targeting, and extreme imagery and language, as well as the newer advertising paradigms of Facebook, Twitter, and mobile device applications. This course features discussions with guest professionals in the field. Invited guests include Eric Weisberg, exec creative director of J. Walter Thompson; Carrie Wiltse, VP-advertising sales, NBC- TV; Daryl Presgraves, director of communications, Gay, Lesbian, Straight Education Network; and Anna-Kate Roche (Lang ’08), associate creative director, fcbDraft, Chicago.
Course Open to: Degree Students