Big Data: Consumer Research
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Level: Undergraduate
Division: The New School for Public Engagement
School: School of Undergraduate Studies
Department: Management and Business
Course Number: NMGT 2112
Course Format: Lecture
Location: NYC campus
Permission Required: No
Description:
Immense amounts of data collected on the Internet can be harnessed for business and other purposes. In this course, students learn basic skills for finding and analyzing data, identifying patterns in it, and presenting results in a succinct manner. Development of these practical skills is framed by readings on consumer behavior, market segmentation, and the privacy issues that arise from the collection, use, and abuse of personal and consumer information.
Course Open to: Degree Students